In a move that’s sure to deflate the spirits of wing aficionados and admirers of the iconic Hooters Girls alike, the famed restaurant chain has filed for Chapter 11 bankruptcy protection. The company, known for its ample servings of chicken wings and its well- endowed brand image, has seen its financial support crumble under the weight of rising costs and shifting consumer tastes.
According to the Associated Press and other media outlets, the bankruptcy filing, submitted in the North Texas Bankruptcy Court, outlines a plan to sell 100 company- owned U.S. restaurants to a group of seasoned Hooters franchisees, including the brand’s original founders. This strategic move aims to perk up the company’s sagging fortunes by placing the brand back into the hands of those who first nurtured its assets.
Despite the financial downturn, Hooters’ franchisees and licensing partners are expected to keep existing locations up and running, ensuring that loyal patrons can still get their fix of wings and the “ambiance” they have become accustomed to.
Currently, there are approximately 305 Hooters restaurants spread across 29 states and 17 countries, a testament to the brand’s once-perky presence in the casual dining scene.
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