I was shopping a couple of days ago at the grocery for my usual fare. It feels great to go maskless at the place and I spy with pity the faceless sheep who still wear the symbol of nanny state conformity. Anyway, as I was leaving the establishment I see this posted on a window. I took a picture of it because it is one of the most ridiculous things I have ever seen.

How in the world are the sexual proclivities of the owner of a business or the developer of a product relevant to its value or its quality? Why not advertise products made exclusively by albinos or people who have green eyes? It would matter just as much to the merit of the product.

This is the Mid-Atlantic grocery store chain’s sad attempt to be au courant. They think by going with the PC flow leftist consumers will buy these products in solidarity with the owners displayed on the poster. Granted, consumers can be idiots. But it takes a special kind of idiot to purchase peanut butter because it has an association with gays.

In fact, when my gay pals saw this they told me it was laughably absurd. One was very to the point. “You know what? It’s literally never gone well when the religion, ethnicity, or lifestyle of business owners has been publicly known…My take in all of this is that these matters are private…And the public in general, and the people in charge particularly, should not have a right to this information.” Bingo.

When will we realize again that merit, not race, gender, creed, or sexual orientation, is the gravamen when judging a person, or product, or bloody anything? You don’t get extra points, or lose points, if you’re black, white, male, female, Christian, Jew, straight or gay. All that a free and just society should guarantee is a level playing field.

That’s what many Americans want, to be judged as individuals, to be judged on individual merit. But not our pals on the Left or the marketing people at that grocery chain. They want a collective judgment. They feel, not think, that people should be given advantages on factors completely irrelevant to the subject at hand. Given that, to be logically consistent, they must feel certain products should be at a disadvantage. Ergo, gay French “epicurean beverages” should be purchased rather than the straight American variant? While this may be true, ok-is completely true, in the national sense when it comes to champagne, one doubts the upnamed seltzer water holds quite the same grip on quality over its competitors.

The grocery store probably is not being consciously leftist, just dumb. Their marketing people are likely young pop culture drones who truly feel that everybody shares their brainless attitudes. Nope. People will buy peanut butter, or drink mineral water, because they think it tastes good or has some other internal quality they favor, not because of the sexual habits of the product’s owners. It’s common sense. Something that always escapes the young, the dumb, and the leftist.